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HI,
YOU ARE ON TROIANORESEARCH.

There are 5 areas of expertise in Branding with their own methodologies. See what this area is reponsible for solving.

Quantitative Research
Qualitative Research
Ethnographic Immersion
Research with Neuroscience

"The consumer says what he thinks, but does what he feels."

JAIME TROIANO

For us, everything starts with one certainty: only those who understand people build a strong brand. More than the consumer, we study people. More than the market, we look at society.

 

Almost all of our projects start from understanding who the brand will talk to. Supported by proprietary methods such as ZMET™ and MOBE™ and with an in-house research team, we dive into the brand universe, inside and outside the company, in order to generate insights capable of bringing brands closer to their most powerful space of meaning.

Sorting Images

ZMET

Discover and plug into your consumers' unconscious mental frames.
Group Discussion

QUALITATIVE

Focus Groups, in-depth interviews, in-person and digital ethnographic immersions (MOBE), and more.
Taking Notes

QUANTITATIVE

Statistical studies on behavior, brand perception, habits and degree of involvement.
Brand Audit and Estadão ranking
Marcas Mais
Neuroscience for Place Branding
Baixo Pinheiros
The pandemic through the eyes of neuroscience
COVID-19
Measuring brand strength
Beyond Rhetoric
Paradox
Made in Brazil
The Man,
The Dog,
The Woman and  
The Boy
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