We
share
our
knowledge
OUR LECTURES
JAIME
TROIANO
BRANDS
WITHOUT
A PURPOSE
ARE BRANDS
WITHOUT A SOUL
Here are themes that can
guide companies and their brands:
BRANDS
WITHOUT A
PURPOSE
ARE BRANDS
WITHOUT A SOUL
Jaime Troiano
Purpose is the reason behind a brand or company’s existence, it generates engagement, directs communication actions, attracts talent, and creates value.
EQUILIBRIST LIFE:
THE PAINS AND JOYS OF A
MOTHER THAT
WORKS
Cecilia Russo Troiano
Managing so many plates is not easy, but there are tips on how to do it better and still keep your head in order.
BRANDS
AS PLATFORMS
FOR INNOVATION
Jaime Troiano
When brands prosper, it is natural for its managers to plan to use this asset to advance to new business categories, but this path is filled with traps.
EQUILIBRIST APPRENTICE:
THE CHILDREN'S TURN
Cecilia Russo Troiano
A research reveals how sons and daughters are living the experience of the present, from their parents, and how they plan their future.
WHAT COMES UP NEXT WHEN THE TOPIC IS FOCUSED ON THEM?
Cecilia Russo Troiano
Our world doesn’t stop and even less women, who, in various fronts, are the most innovative and the first to adopt new behaviors.
BRANDS
ARE NOT
SIDINGS
Jaime Troiano
Gone are the days when brands could hide. The world today asks that brands become visible, like a window shop.
CHALLENGES OF THE WOMAN IN THE CURRENT WORLD.
Cecilia Russo Troiano
The opportunities that have opened up and the female achievements are gigantic. Many challenges have been overcome and many others are still waiting to be tackled.
OBESE OF INFORMATION AND ANOREXIC OF INSIGHTS.
Jaime Troiano
Information is available everywhere, there is no lack of data. But what we truly need are the ideas generated by this pile of data.
WOMAN AND
THE MEDIA:
PAST,
PRESENT
AND FUTURE
Cecilia Russo Troiano
The media is a rich mirror that portrays behaviors and attitudes of a time that reveals social, cultural, and personal changes lived by women in this journey.
PURPOSE:
HOW TO CREATE
POWERFUL BONDS
Cecilia Russo Troiano
Purpose is the energy that drives people, brands and organizations in the 21st century. It is from this energy that lasting relationships are built.
WHAT IS A
BRAND AND
WHY DOES IT
MATTER?
Jaime Troiano
Is a brand the logo that reveals its visual identity? Is it the name that identifies it? Brand is all of this and many more things.
THE POWER
CUBE: THE 6
FACES OF
FEMALE
EMPOWERMENT
Cecilia Russo Troiano
Female empowerment goes beyond the economic plane and presents itself in many aspects that deserve to be equally contemplated.
THE POWER OF STRONG BRANDS
Jaime Troiano
In our world of hyperchoices and hyperinformation, brands that can’t demonstrate that they are relevant have their days counted.
WHAT DO
THEY WANT
AND HOW TO SPEAK
WITH THEM?
Cecilia Russo Troiano
When brands and companies address women, it is necessary to go beyond simplistic and stereotyped approaches. Does your brand know how to speak with them?
THE ART
OF
BRANDING:
THE DREAM
AND THE REALITY
Cecilia Russo Troiano
Brands are built on the perfect balance between dream and reality.That's where they thrive and create sustainable bonds with people.
