BRANDING
ON CBN
Follow our weekly radio program "Your Brand will be a Success".
Content language: (PT-BR)
Every Saturday at 7:55 am.
Who participates:
Milton Jung
He is a journalist, anchor of the CBN newspaper and of the “Mundo Corporativo” program, on CBN radio. He received the “Comunique-se awards for Best Radio Anchor in Brazil” (2009 and 2014) and for “Best Entrepreneurship Journalist.” (2017) In addition to other awards, he is co-author and author of two books.
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Jaime Troiano
Chemical Engineer (FEI) and Sociologist (USP). He founded and presides over TroianoBranding for 27 years.
Author of 4 books on brand management and consumer behavior. Member of the Hall of Fame of marketing professionals in Brazil.
Cecilia Russo Troiano
Psychologist from PUC-SP and Master in Gender from Georgia State University.
Partner and director of TroianoBranding, author of 4 books on brands and women tightrope walkers, columnist for “Pais & Filhos” and CBN, where she shares the weekly program on brands with Jaime Troiano and Milton Jung.
Check out some of our latest programs here.
Press play!
Content language: (PT-BR)
February 2021
Jaime and Cecilia talk about the inspirations that help build connections between brand and audience. 'No one makes strong brands without knowing and liking people', says Jaime Troiano. They talk about how a character can help reflect on brand development, market positioning and customer service.
Pivot. But what is this story about?
January 2021
Jaime and Cecília talk to Milton about fashionable words. They are the ones that fall on people's radars overnight. For Cecília, attention needs to be paid to these fads, many in English, which we sometimes replicate in excess. And the buzzword in marketing was 'pivot'. But what does that mean anyway?