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Mar 14, 20235 min read
What can Werner Heisenberg teach us about observation and ethnographic research in Branding?
In 1927, the German Werner Heisenberg presented us with one of the most important concepts that gave rise to the study of quantum mechanics.
Mar 14, 20234 min read
CLG: A new tactic to engage people and create memorable brands
Community-led growth is a go-to-market strategy that is centered around the use of digital communities and everything they offer.
Mar 14, 20234 min read
Brand Storytelling and Place Branding: A lesson from the United Kingdom
Creating brand stories for places.
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